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West
Alabama Chapter
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Southern
Public Relations Federation
www.prcaonline.com
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PRCA of West Alabama coordinates
at least two projects each year, one as a community service
project and the other as a PR education project. The
organization also partners with other professional and civic
organizations to support community based initiatives such as the
annual heART project to collect art supplies for local schools
and the West Alabama Literacy Initiative to impact the issues of
illiteracy in our region.
PRCA’s annual Operation Easter Bunny collects filled
Easter baskets from the community and donates them to a local
organization that services needy children. This year over 200
baskets were collected and donated to the Department of Human
Resources foster care program.
In May each year, PRCA hosts a public relations education
workshop for the community. Typically the workshop addresses
the basics of public relations for non-profits, volunteers and
small business owners who do not have PR professionals on staff.
This year’s event, PR Toolbox, is scheduled for May 15 at
Tuscaloosa Toyota and the cost is $20 for non-members. For
registration and information, contact Shana Rivers at
srrivers@uapress.ua.edu
or 205-348-9534.
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